Sitting Pretty began as a YouTube channel created by disability lifestyle influencer and vlogger Lolo. Her purpose is to showcase her life as a physically disabled woman who is a wheelchair user. As the channel began to grow and gain popularity, she realized her message of living fearlessly, embracing your authentic self, and sharing a very raw and honest firsthand perspective of disabled life, had influenced not only people with disabilities, but also people without disabilities. Her message has translated to all people with various backgrounds and encourages others to live a Sitting Pretty lifestyle.
Based out of California, having a merchandise store exercises another possibility to spread awareness of the Sitting Pretty lifestyle and further supports the mission beyond YouTube.